Jack Doohan Teams Up with Selling Sunset's Jason Oppenheim for Miami GP

In a thrilling crossover of speed and style, Jack Doohan is set to don a unique racing helmet at the upcoming Miami Grand Prix—and this one comes with a sprinkle of reality TV glamour. The Alpine rookie is partnering with Jason Oppenheim, the star of Netflix's hit series Selling Sunset, to create a custom helmet that’s sure to turn heads both on and off the track.

Oppenheim, who moonlights as a luxury real estate mogul, has quickly become a fixture in Formula 1 ever since he caught the racing bug during the 2023 season. "Excited to announce a special collaboration between The Oppenheim Group and my friend Jack Doohan," he shared on Instagram, inviting his 1.5 million followers to pitch in ideas for the helmet’s design.

The partnership underscores a strategic maneuver in F1's ongoing mission to attract high-profile celebs from various industries, hoping to transform them into lifelong fans. Oppenheim, who has mingled with several members of the Alpine team, is not just another celebrity merely checking in from the paddock; he's become a valuable bridge between the world of luxury real estate and high-speed racing.

While the Oppenheim-Doohan collaboration isn’t groundbreaking, it’s certainly a win-win for visibility in a sport that thrives on cultural cachet. Think of it as Formula 1’s playbook to harness the influence of social media stars while pumping some glitz into the sport. And let’s face it: with so many actors and influencers popping up at races these days, just showing up isn’t enough.

For Doohan, while this partnership may not directly impact his results on the track, it does widen his exposure to a fresh audience—a crucial factor in the finance-heavy world of F1, where sponsorships and personal branding can be as vital as racing skills. This collaboration might just give him a bit of added oomph to his racing persona, especially as he faces competition from rising talents.

As the Miami GP approaches, fans will not only be keeping an eye on the racing action but also on this intriguing blend of reality TV and motorsport that showcases how interconnected our favorite pastimes have become. Maybe one day we’ll see an F1 driver swap tires for luxury condos?